SECTION 01The short version
noir is member-funded. We collect only what we need to introduce you to compatible people, verify everyone is real, and keep the community safe. We do not run ads, and we do not sell or rent your personal data to anyone. When you leave, your data leaves with you. The sections below say the same thing with the precision a policy requires.
This Privacy Policy explains what personal data Noir Apps ("noir," "we," "us") collects when you use the noir mobile application and the website noirapp.in (together, the "Service"), why we collect it, how long we keep it, and the choices and rights you have. If anything here is unclear, write to support@noirapp.in and a human will answer.
SECTION 02Who we are
Saiyam Sethi, operating as "Noir Apps" (sole proprietorship), with its registered office at Sethi Sadan, Station Road, Sikar, 332001, Rajasthan, India, is the data fiduciary for the personal data described in this policy under India's Digital Personal Data Protection Act, 2023 (DPDP Act), and the data controller where laws such as the GDPR apply. Our Grievance Officer can be reached at support@noirapp.in and will acknowledge complaints within 24 hours and resolve them within applicable statutory timelines.
SECTION 03What we collect
3.1 Information you give us
- Account basics — name, date of birth, email, phone number, gender, and the genders of people you'd like to meet.
- Intake responses — your answers about relationship intent, pace, lifestyle, dealbreakers, and preferences. This is the heart of how matching works.
- Profile content — photos, prompts, and a short bio. Photos are stored with the reveal-stage settings described in Section 6.
- Verification data — a short selfie video and, where required, a government-issued ID processed by our verification partner. We retain only the verification outcome and a cryptographic reference, not the ID image itself, after verification completes (see Section 8).
- Messages — conversations you hold with matches, and date-planner selections.
- Payment details — handled by our payment processors; noir never sees or stores full card or UPI credentials.
3.2 Information collected automatically
- Approximate location — derived from your device with your permission, coarsened to neighbourhood level, used to keep matches genuinely nearby. Precise GPS coordinates are never stored on our servers.
- Device and usage data — device model, OS version, app version, crash logs, and in-app events (e.g., a match opened, a date confirmed), used for reliability and to improve matching quality.
3.3 Information we infer
Our matching engine produces compatibility assessments from your intake responses and in-app behaviour (for example, the kinds of matches you accept). These inferences exist solely to improve who we introduce you to, and are deleted with your account.
SECTION 04How we use your data
| Purpose | Data used | Basis |
|---|---|---|
| Curating your daily matches | Intake responses, preferences, approximate location, inferences | Performance of contract / consent |
| Verifying members are real and of age | Verification data, date of birth | Legal obligation; legitimate use for safety |
| Delivering conversations and date planning | Messages, planner selections, availability | Performance of contract |
| Safety, fraud, and abuse prevention | Reports, messages flagged by members, device signals | Legitimate use; legal obligation |
| Service communications | Email, phone, notification preferences | Performance of contract; consent for marketing |
| Improving the Service | Aggregated, de-identified usage data | Legitimate use |
Human curation note: a small, vetted, confidentiality-bound curation team may review match candidates and "why you two" notes. Curators see profile and intake data only — never your private messages, except where a message is reported or flagged for safety review.
SECTION 05What we never do
- We never sell, rent, or trade your personal data to advertisers, data brokers, or anyone else.
- We never show third-party advertising inside the Service.
- We never use the content of your private messages to build marketing or advertising profiles.
- We never make your profile publicly browsable or indexable by search engines.
- We never use dark patterns to keep data we no longer need.
SECTION 06Photo reveal & visibility
Discretion is a product feature, not just a policy promise:
- Invisible by default. Your profile is shown only to the matches we curate for you. There is no public grid, no browsing, and no "people nearby" feed.
- Gradual reveal. Your photos are presented in softened form when a match is first delivered, and sharpen in stages as a conversation progresses. You control the reveal pace in Settings, including an option to reveal immediately or only after a date is confirmed.
- Screenshot deterrence. The app applies screenshot detection where the operating system permits, and notifies you when it detects a capture of your profile or conversation.
- Block lists. You may upload contacts you never want to be matched with (e.g., colleagues or relatives). We store a hashed version of those contacts solely to exclude them.
SECTION 07Sharing & processors
We share personal data only with service providers acting under contract on our behalf, and only the minimum each needs:
- Cloud infrastructure — encrypted hosting and storage.
- Identity verification — age and liveness checks at signup.
- Payments — subscription billing for noir Réserve via RBI-compliant payment processors.
- Communications — transactional email, SMS, and push delivery.
- Safety tooling — automated detection of spam, scams, and prohibited content.
We may disclose data where required by law, to enforce our Terms, or to protect the rights and safety of members and the public. If Noir Apps is ever involved in a merger or acquisition, this policy continues to bind your data, and we will notify you before any change takes effect. Where data is processed outside India, we use contractual and technical safeguards consistent with applicable law.
SECTION 08Retention & deletion
| Data | Kept while account is active | After deletion |
|---|---|---|
| Profile & intake responses | Yes | Erased within 30 days |
| Messages | Yes | Erased within 30 days (your copy disappears immediately) |
| ID images from verification | Deleted within 7 days of successful verification | — |
| Payment records | Yes | Retained as required by tax and accounting law, then erased |
| Safety reports involving your account | Yes | Retained up to 3 years to prevent banned users from returning and to meet legal obligations |
| De-identified analytics | Yes | Retained in aggregate; cannot be linked back to you |
You can delete your account at any time from Settings → Account → Delete. Deletion is permanent; we do not keep shadow profiles, and we do not retain data "in case you come back."
SECTION 09Your rights
Under the DPDP Act and, where applicable, other privacy laws (such as the GDPR for members in the EEA/UK), you have the right to:
- Access a summary of the personal data we hold about you (Settings → Privacy → Download my data);
- Correct inaccurate or incomplete data, and update outdated data;
- Erase your data;
- Withdraw consent at any time, as easily as it was given;
- Nominate another individual to exercise your rights in the event of death or incapacity;
- Have your grievances addressed by our Grievance Officer, and escalate to the Data Protection Board of India or your local supervisory authority if unresolved.
To exercise any right, use the in-app tools or email support@noirapp.in. We verify your identity before acting on a request and respond within statutory timelines.
SECTION 10Security
- All data is encrypted in transit (TLS 1.3) and at rest (AES-256).
- Access to member data inside noir is role-restricted, logged, and audited; no employee can casually browse profiles or messages.
- We run an ongoing vulnerability disclosure program at support@noirapp.in and engage independent penetration testers annually.
- If a breach affecting your personal data ever occurs, we will notify you and the relevant authorities (including the Data Protection Board of India and CERT-In) within the timelines required by law, and tell you plainly what happened and what we are doing about it.
SECTION 11Age requirement
noir is strictly for adults aged 18 and over. Age is checked at verification, and accounts found to belong to minors are removed immediately and their data deleted. If you believe a minor is using the Service, report it in-app or email support@noirapp.in.
SECTION 12Changes & contact
When we make material changes to this policy, we will notify you in-app and by email at least 30 days before they take effect, with a readable summary of what changed. Continued use after the effective date constitutes acceptance; if you disagree, you can export and delete your data before the change applies.
Questions, requests, or grievances: support@noirapp.in · Noir Apps, Sethi Sadan, Station Road, Sikar, 332001, Rajasthan, India.